2017 - now

Director of Sales & MarketingSorme Company Inc. (Remote)Rebranded and updated the entire product line to present the brands to retail chains as a Millennial and Gen Z, clean, globally responsible brand. Presented Sorme cosmetics to retail chains such as Target, CVS pharmacies and Ulta beauty.

Sales- Managed to open CVS pharmacies in 2021. Sorme Cosmetics is now on a 3ft endcap in CVS Pharmacies. Weekly reviews and analysis of store level sales through Nielson Data and quarterly promotional reviews with CVS. Managed International distributor’s business, attend all webinars and meetings through ECRM and Stegmana (B2B meetings and exhibitions). Acquired 2 new S. American distributors in 2021. Currently working on presenting the Cosmetics line and Refinee skincare to all other chain retail stores.

Marketing- Manage all marketing content creation, in-house or contracted, including all social media, email marketing, ad placement/spend and analytics, Social media influencer management, print, TV and display advertising.

2012 - 2017

Director of OperationsSorme Company Inc.(Valencia, CA)Inventory Analysis and shrink reduction, UPC labeling, regulatory registrations (UL Wercsmart) packaging & POP display redesign/ resourcing.
Reduced shrink and optimized buyer’s purchasing by providing analytics and proper forecasts not accurately available through company proprietary software.
Added 7 new International accounts, increased sales annually by 11-20% until 1st Q. 2020.
Travelled to 22 European countries, 3 in the Middle East, 7 in S. America, 3 in Central America, 4 in Asia, Mexico and Canada and 19 US states to meet with potential clients, attend shows or train existing account staff.
Managed BSG (Sally Co.) Cosmoprof and Produo stores with 1230 locations in the USA, EU counterpart in Belgium and Sally’s Mexico.
Created, designed and produced 76 new items for retail consumers to launch in chain retail accounts.

2005 - 2012

Co-Founder/ Exec. PartnerThe Beauty Magazine (Marbella, Spain) (Miami, FL. USA)Produced a luxury Health, Fashion and beauty publication, distributed free of charge to the English speaking population on the Costa del Sol of Spain.
Solely reliant on advertising revenue and luxury client base for distribution in restaurants, spas, retail stores and hotels.
Assisted in the production, research, design, sales, distribution and promotion of the magazine.
Launched the StyleN’Beauty show in Southern Spain with 2 successful (sold out over 10,000 attendees and 370 booths) shows.
Managed a sales team of eight for the Costa del Sol area. Initial business setup and marketing schedule. Sourcing of print firms and other media partners.
Sourcing additional working capital for the US expansion. Hiring and Training of Sales staff and customer service reps.
Managed a portfolio of 120 accounts and $540,000 in sales.

Graduated in 1987

Faculty of EconomicsMarmara University, Istanbul-TurkeyB.S.in Economics

1985-present

Microsoft Office 365Expert in all applications especially Excel, Word, Outlook and Powerpoint

Adobe Design SuiteExpert in use of Photoshop, Illustrator, InDesign, Dreamweaver, Bridge, Acrobat, Form Central, Firefly & Spark. Proficient on use of Premier and after effects.

E-Commerce Platforms & SEM managementProduct management & marketing on Amazon, Walmart ad multiple Mirakl marketplaces which includes price management, A+ page creation, advertising campaign management, SEO, etc.

Managed and maintained Google Analytics, Meta Business suite, Google Mechant center, TikTok for business; with an average ROAS of >8. Used Helium 10 for product analysis and competative research.

PhotographyProduct and model photography and video creation.

Additionally

Studied politics, sociology, law, psychology, geography and history, at local and global levels

LanguagesFluent in English and Farsi (Persian) and intermediate in Spanish Communication.